About us

Passion for Photos – since 2009

PHOTOLINI is all about a passion for creating with lots of images, a commitment to providing our customers with great products in high quality, excellent service, and the willingness to continually try new things and improve upon the existing.

We are a Northern German online retailer specializing in wall decor and gift ideas with images. Our range includes over 2,500 items, including picture frames, photo products, mirrors, wall decor, and team photo walls for companies.

Since our founding as a small start-up in 2009, we have grown. Today, our team in Kiel consists of more than 25 people. We have our own logistics, photo wall production, marketing, and customer service, and we sell our products across Europe.


Passion for Photos since 2009

Over 1 Million satisfied Customers

For Sustainability and Responsibility

The Start of PHOTOLINI

We are Christoph and Carsten, the founders of PHOTOLINI. During our studies in Kiel, we often discussed business ideas, driven by our shared passion for travel and photography.


After graduation, Carsten moved to Italy and Christoph to the USA. During a reunion, the idea for a modular, magnetic photo collage came to us over a beer one evening. We’ve kept the beer coaster with the first sketches to this day.

From the idea itself to launch of sales

Within two years, we developed the first PHOTOLINI magnetic photo walls in the evenings and on weekends.

With the support of friends and family, we founded our workshop in Kiel in 2009. What started as an idea quickly turned into a full-time job, and the first employees joined the team. We expanded our range to include team photo walls for companies.

In the following years, we continuously expanded our product range. Today, we offer a wide variety of products, including picture frames, photo products, mirrors, and wall decor. With our own photo lab, we can constantly develop new and exciting products.

In 2019, we moved to our new logistics location in Kiel Wellsee to meet growing demands. By now, we have more than 1 million satisfied customers and are excited to continue our creative journey.

Our Commitment to the Environment and Community

At PHOTOLINI, we are not only passionate about creating beautiful walls, but also about protecting our environment and supporting our community.

We minimize packaging materials and focus on plastic-reduced solutions to reduce our ecological footprint. Additionally, we support reforestation projects in Germany to do our part in preserving nature.

Returned items get a second chance with us and are donated to kindergartens and social projects, bringing joy and creativity to many institutions.

A cause close to our hearts is our collaboration with the Drachensee Foundation. This organization advocates for the inclusion of people with disabilities, and we are proud to support this important work.

Impressions